WHY SEO IS IMPORTANT ?
Most internet users begin their session by searching for something—that something is a need. People use the internet to fulfill their need for information, whether it’s settling a bet on who the 14th president was (Franklin Pierce, by the way) or finding a local restaurant, perfect piece of clothing, or the ideal contractor for a home remodel.
Search engine optimization (SEO) is the process of helping your customers connect with your business online.
Our team uses modern SEO services, backed by the best digital practices, to increase your traffic & rankings for vetted keywords and long-tail phrases that drive business to your site.
HOW DOES SEO WORK?
When a query comes through, the search engine’s algorithm sifts through that index in order to provide the most important and relevant information in the search results, commonly know as the search engine rankings.
And that’s where SEO optimization allows us to help search engines understand what’s on your website, the value your business has to offer, and how you connect to relevant keywords. But major search engines are constantly evolving their algorithms to meet rising user demands. That’s why it’s essential to maintain a sustainable optimization strategy.
Growing Your Business with SEO
Over 3.5 billion searches are made everyday on Google alone, and with so many competing for top spots in the search results, gaining visibility is key.
But it’s through expert keyword research and SEO refinement that your business will earn the visibility it deserves to effectively add to your bottom line.
By partnering with an SEO provider, you have a full team of experts working toward your digital success. So whatever your goal is—driving traffic, generating leads, maximizing sales, increasing brand awareness—we’ve got you covered. You could say our SEO strategies are optimized for success.
Which SEO Solution is right for you?
We were founded on SEO over 20 years ago and with that much experience, we know what we’re talking about when it comes to defining what searchers and search engines are looking for. Throughout the years, our approach to SEO has adapted alongside every algorithm update and shift in the digital landscape. With new techniques, hours (more like days) of keyword research, and a team that makes it a point to stay up to date on industry trends, we’ve been able to continuously develop our SEO services and create plans that focus on each business’ needs.
Whether you’re a brand-new startup looking to establish a name, remedy dated optimization techniques, or boost your established website’s performance, our team provides the tools, experience and knowledge you need in your corner to grow your business.
Local SEO
If you hope to dominate, you need a local SEO strategy that drives and delivers results
- Local search optimization
- Google My Business
- Citation setup and optimization
- Localized content creation
Ecommerce SEO
Get clicks, drive conversions, and increase sales on your website with optimized eCommerce.
- Product optimization
- Site architecture
- Enhanced eCommerce analytics
- Brand awareness
Technical SEO
Technical SEO provides businesses with the foundation required to scale marketing success.
- Backlink analysis
- Website migrations
- Schema markup
- Image optimization
SEO Analytics
All of our SEO services feature a basic analytics package. If you are ready for a bit more to explore !
- Google Analytics
- Google Tag Manager
- User behavior data
- Reporting and insights
Steps to SEO Success
SEO is a process. It takes time and plenty of research to find what connects with your audience in order to achieve success in the organic search results. That’s why our SEO process starts with you. You know your business best and your goals will act as the driving force behind your SEO strategy. So before we start any work, our team takes the time to get to know you and your business. By learning more about your audience, business model and competition, our team can work more effectively to develop a customized search engine optimization strategy tailored to your exact needs.
Site Audit
By combing through your website, we gain a better understanding of the strengths and weaknesses of your current position. Using an extensive range of SEO tools, we identify and prioritize the elements of your website that will provide the most benefit.
Your Goals
Our experienced marketing consultants work with you to define your digital marketing goals, developing an initial platform to start strategizing your SEO plan.
Competitive Analysis
Auditing your competitors’ actions is a proven way to distinguish your unique value proposition. This also helps our SEO team highlight your business’ strengths while staying in tune with the competitive landscape of your industry.
Keyword Research
This critical phase involves an in-depth analysis of popular search terms, combined with useful insights into how your customers are searching. Our team analyzes search volume, competition and opportunity through a host of keyword tools to identify the terms that are most valuable for your business’ growth.
Implementation
Utilizing our research and optimization map, our SEOs apply on-page optimization to your website. We keep track of all changes that we make, helping our team gauge the effectiveness of our plan.
Mapping Optimization
Our SEO strategists lay out how your optimization plan will be implemented, assigning proper key phrases to the appropriate pages on your site. This crucial step ensures your customers find you when searching for terms relevant to your business, products or services.
Traffic & Rankings
We monitor how your site is performing by analyzing metrics collected via Google Analytics and Search Console. These insights not only show us how your site is performing, but can also open our eyes to new opportunities or identify failures. It’s not a crystal ball, but it’s pretty close!
Content Creation
With our content marketing services, our team develops unique content targeted to engage your customers and perform in the search engines.
Reporting & Refinement
We continue to monitor and report your site’s performance routinely. This includes checking your analytics data along with your site’s overall health, allowing our team to stay on top of your site’s positioning in the marketplace.